Who we are
NeuroEtiquette™ is a female-founded Executive Development firm built on one core belief:
Emotional intelligence is the #1 skill for success, leadership, and overall wellbeing.
We help professionals and organizations elevate how they lead, communicate, and connect.
Meet the CEO
Dan McKeown is the Founder and CEO of NeuroEtiquette™ - redefining leadership through emotional intelligence and modern etiquette.
Dan is Harvard-trained, British School of Excellence–certified, and Ulster University–educated, bringing a unique blend of neuroscience, psychology, and executive leadership expertise to her work. Dan brings a unique blend of analytical thinking and human insight to leadership development. She has worked with global organizations — from healthcare to tech — helping professionals elevate their emotional intelligence, communication, and executive presence.
Driven by the belief that how we lead starts with how we understand ourselves, Dan founded NeuroEtiquette™ to help people thrive both professionally and personally. Her approach blends science, psychology, and sophistication — empowering leaders to operate with clarity, composure, and confidence.
Unlock the #1 skill
Start Today
Start Today
Why “NeuroEtiquette”?
The name NeuroEtiquette™ represents the fusion of neuroscience and etiquette — two elements that are essential for modern leadership. ‘Neuro’ reflects the science of emotional intelligence, psychology, and how our brains influence behavior. ‘Etiquette’ represents polish, presence, and the way we carry ourselves in professional settings. Together, they capture our mission: helping leaders not only understand themselves and others on a deeper level, but also show up with confidence, clarity, and credibility in every room.
Why Emotional Intelligence?
When emotional intelligence first appeared to the masses in 1995, it served as the missing link in a peculiar finding: people with average IQs outperform those with the highest IQs 70% of the time. This anomaly threw a massive wrench into what many people had always assumed was the sole source of success—IQ. Decades of research by Harvard University now point to emotional intelligence as the critical factor and the #1 skill that sets star performers apart from the rest of the pack.
TalentSmart tested emotional intelligence alongside 33 other important workplace skills, and found that emotional intelligence is the strongest predictor of performance, explaining a full 58% of success in all types of jobs.
“Of all the people we’ve studied at work, we’ve found that 90% of top performers are also high in emotional intelligence. On the flip side, just 20% of bottom performers are high in emotional intelligence. You can be a top performer without emotional intelligence, but the chances are slim.
At NeuroEtiquette™, we utilize the EQ-i 2.0® — the gold standard in emotional intelligence assessment — to identify the EQ competencies that directly impact your organization’s bottom line. We transform assessment data (by profiling the emotional intelligence signatures of your star performers) into targeted development initiatives that enhance leadership capability, inform smarter hiring decisions, boost team performance, and deliver sustainable ROI through improved engagement, retention, and decision-making.
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!